State Street Verus Video + Campaign Launch Assets
Verus is an app created by State Street to help investors draw connections between breaking news stories and their portfolio holdings. The creative team was tasked with creating a video to introduce the app and explain its usefulness to clients, as well as a landing page on statestreet.com and collateral to accompany the launch. The concept of the starry sky resulted from our likening of the app combing through thousands of news stories to find connections to a telescope searching through the stars. I was solely responsible for storyboarding the video and collaborated with an outside vendor to animate it.