VERUS VIDEO + CAMPAIGN LAUNCH ASSETS
Verus is an app created by State Street that makes connections between news coverage and investors’ holdings through the application of big data, machine learning, natural language processing and human intelligence. As it was a new product with a unique concept, a video best explained its features. A landing page on statestreet.com and printed collateral was also created to accompany the launch. The celestial concept likens the app combing through thousands of news stories to find connections to a telescope searching through the stars.
Video executed externally with initial concepting and art direction in-house.
Initial storyboarding concept to show frames and flow in broad strokes.
