Dynamic, meticulous, results-driven brand designer, art director, and marketer with a proven ability to merge strategic thinking, business acumen, and technical expertise to create compelling visual communications that exceed objectives.
I specialize in evolving brand identities and scaling processes and design systems to drive growth. Recognized for exceptional resourcefulness, precise time management, and seamless project coordination, I ensure efficiency and consistently deliver high-quality, impactful results.
15 years of in-house and freelance experience at high-growth companies in healthtech, compliance, e-commerce, fintech, and direct-to-consumer.
EXPERIENCE
Brand Design Manager
Pearl Health
2024–present | Remote
Lead the creation and execution of content and collateral including case studies, infographics, digital experiences, and sales enablement materials to support product launches, strengthen marketing initiatives, and expand brand presence.
Manage the visual identity of Pearl’s brand through illustration, typography, and layout explorations, continuously identifying opportunities for refinement and enhancement.
Collaborate with cross-functional teams including Customer Success, Product, People, and Growth to ensure cohesive branding across all customer touchpoints.
Develop self-service brand tools and resources to empower internal teams and streamline design operations for scalable brand execution.
Senior Designer
Thoropass
2023–2024 | Remote
Implemented a comprehensive rebrand for Thoropass, championing the new brand and leading brand evolution by updating guidelines, defining best practices and educating colleagues on visual identity and voice and tone.
Designed and project managed a large volume of compelling creative deliverables across digital, print, environmental and video channels.
Collaborated closely with members of the marketing, partnerships, sales and people teams to define project processes for a rapidly growing departments.
Presented campaign concepts and creative strategies to cross-functional stakeholders and senior leadership, including C-suite executives.
Senior Designer
Recharge Payments
2021– 2022 | Remote
Matured and increased the impact of the Recharge brand by ideating, concepting, and executing the design of a broad range of company-wide creative assets, from responsive web designs to long-form thought leadership guides, event branding and collateral, brand elements, and photo illustrations.
Led the conceptualization and development of brand guidelines for the company’s employer brand, People at Recharge, partnering with the Creative Director and Head of Content.
Collaborated with a team of visual designers, developers, copywriters, and creative producers to produce business strategy-conscious designs from concept through QA, aiding in weekly design critiques and ideation sessions.
Senior Graphic Designer
MedBridge
2020–2021 | Seattle, WA + Remote
Owned creative strategy, conceptualization, and execution of digital and print design solutions for the marketing department.
Spearheaded the evolution of the MedBridge brand by establishing comprehensive brand guidelines, mentoring Junior Graphic Designer on processes, and serving as the authority for brand standards and best practices company-wide.
Partnered with the VP of Marketing and project owners, working interdepartmentally and cross-functionally, to determine both project priorities and production expectations.
Art directed content created by designers on external teams to ensure a high-quality finished product.
Senior Brand Designer
Persona
2019–2020 | Snoqualmie, WA
Led the evolution of the Persona brand by conceptualizing new and elevating existing visual design elements, employing strategy to drive creative decisions.
Designed a wide range of digital and printed communications for marketing, sales, and customer service teams, including the Persona website and app, emails, social media assets, product packaging, and environmentals.
Art directed content created by visual and production designers to ensure a seamless customer experience.
Graphic Designer
State Street
2016–2019 | Boston, MA
Conceptualized and executed a wide range of communications, including landing pages, social assets, whitepapers, event materials, and video storyboards that supported the State Street brand across all channels globally.
Art directed external vendors to ensure brand standards were upheld throughout outsourced projects.
Graphic Designer + Print Production Manager / Graphic Designer
Boston Symphony Orchestra
2011–2016 (promoted in 2014) | Boston, MA
Solely responsible for the complete design and project management of a large volume of projects including event collateral, brochures, direct mail pieces, and newsletters.
Worked cross-functionally and with external vendors to consistently deliver projects completed within strict timelines and budgets.
Supervised and art directed photo interns.
EDUCATION
Salem State University | B.A. Graphic Design
SKILLS
Adobe Creative Suite, Figma, Procreate, HTML + CSS, Asana, monday.com, Google Docs + Sheets, Microsoft Office, Print Production