THOROPASS REBRAND, GUIDELINES + COLLATERAL
Thoropass is the only complete compliance automation solution pairing smart software, expert guidance, and continuous monitoring for a seamless audit experience. Formerly known as Laika, the company needed a brand that would stand out in the market and better visually communicate its values and differences in business approach. Built on an initial renaming, brand audit and identity from UpperQuad came a completely new brand that feels cheery, approachable, and modern, a refreshing departure from the status quo in compliance.
Unveiling Thoropass in Times Square on launch day.
Long form thought leadership guide focused on the business benefits of becoming SOC 2 compliant.
