ChargeX is a global ecommerce conference hosted by Recharge. ChargeX connects merchants, agencies, and tech partners to delve into industry insights, predictions, and best practices. The event took place in Santa Monica and welcomed hundreds of merchants, partners, and guest speakers.

As the event was the first in several years due to COVID, the visual language related closely to the core Recharge brand, with a liberal application of cheerful color that lent itself well to the sunny location. Branding was carried through a registration page that also served as the agenda onsite, digital signage, environmentals, wayfinding signage, and apparel.

Registration page with sticky main navigation bar, responsive secondary navigation, and interactive agenda with rollovers.
Developed by Kyle McAllister.

A massive backlit X gives keynote speakers a vibrant backdrop on the main stage, flanked by extruded shapes from the ChargeX visual language.

Photography by Peach Hill Media.

Using Format