State Street LIVE Event Program Suite & Environmentals
The State Street LIVE series began in 2017 with a signature event in Boston that connected State Street's clients with FinTech thought leaders, capital markets experts, industry changemakers, and each other by taking a closer look at how innovations in data and technology, global financial markets, culture, and values are transforming the future of finance.
The challenge was to create a unique look for the event, which would be applied to all printed collateral and environmentals, as well as digital assets such as livestream graphics and app visuals. The resulting concept is intended to be a visual representation of asset intelligence that relates to the clean, bright feeling of the corporate State Street brand while being distinctly different.
The inaugural event established State Street as a thought leader with overwhelming positive sentiment from clients. A second very successful event was held in Munich in 2018 before being adapted into an annual retreat series.
Fearless Girl stands tall in front of one of the many ten foot fabric formulate backdrops custom created for the event.
Microsoft HoloLens demos were offered within a section of the space, defined by thirty-foot curved fabric formulate backdrops.