STATE STREET LIVE EVENT PROGRAM SUITE + ENVIRONMENTALS
The State Street LIVE series began with a signature event in Boston that connected State Street's clients with FinTech thought leaders, capital markets experts, industry changemakers, and each other by taking a closer look at how innovations in data and technology, global financial markets, culture, and values are transforming the future of finance.
The challenge was to create a visual representation of data and asset intelligence that retained the clean, bright feeling of the corporate State Street brand. The resulting event branding was applied to all printed collateral and environmentals, livestream graphics and app visuals.
The inaugural event established State Street as a thought leader with overwhelming positive sentiment from clients. A second very successful event was held in Munich before being adapted into an annual retreat series.