The State Street LIVE series began with a signature event in Boston that connected State Street's clients with FinTech thought leaders, capital markets experts, industry changemakers, and each other by taking a closer look at how innovations in data and technology, global financial markets, culture, and values are transforming the future of finance.

The challenge was to create a visual representation of data and asset intelligence that retained the clean, bright feeling of the corporate State Street brand. The resulting event branding was applied to all printed collateral and environmentals, livestream graphics and app visuals. 

The inaugural event established State Street as a thought leader with overwhelming positive sentiment from clients. A second very successful event was held in Munich before being adapted into an annual retreat series.

Fearless Girl
 stands tall in front of one of the many ten foot fabric formulate backdrops custom created for the event.

Microsoft HoloLens demos were offered within a section of the space, defined by thirty-foot curved fabric formulate backdrops.

Using Format