Persona Nutrition is a vitamin subscription service that provides customers with personalized daily supplement packs. As part of the evolution of the brand, iconography needed a complete reboot. The challenge was to design a simple, yet descriptive and easy to understand system to illustrate healthcare concerns. The new iconset was used in product packaging, social channels and integrated into the website.

Selected icons in their original (red) versus revised (blue) states, left to right:
Bariatric, Energy, Eyes, Joints, Mood, Prenatal, Respiratory, Weight loss, Vitamin pack, Reminder, Web, Travel.

Using Format