Persona Nutrition Iconography

Iconography needed a complete reboot as part of the evolution of the Persona brand. The challenge was to design a system to illustrate healthcare concerns that was simple, yet still descriptive and easy to understand. They're now being used in product packaging and social channels and will be a part of the website redesign.

Original icon (red) versus solution (blue), left to right: bariatric, energy, eyes, joints, mood, prenatal, respiratory, weight loss, vitamin pack, reminder/alarm, online/blog, travel.

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