State Street launched the LIVE series to connect clients with Fintech thought leaders, capital markets experts, and industry innovators. The challenge was creating a visual identity for the event that reflected data and asset intelligence while maintaining the clean, bright aesthetic of the corporate brand.
The series needed to position State Street as a forward-thinking thought leader while encouraging client connections and engagement. The branding had to be flexible for print, environmentals, livestream visuals, and app interfaces. Large-format graphics helped break up the conference hall into intimate, mingle-friendly zones to foster interaction between attendees.
The visual identity balances data-driven sophistication with the approachable, modern feel of the State Street brand. Applied across all touchpoints, it launched successfully in Boston, expanded to Munich, and evolved into an annual retreat series.
The identity scaled across the event, from printed programs and directional signage to large-format backdrops and digital displays.
Fearless Girl stands tall in front of one of the many ten foot fabric backdrops custom created for the event.
