ChargeX is a global ecommerce conference hosted by Recharge, returning in person for the first time in several years after COVID. The event needed a clear, cohesive visual identity that could scale across digital and physical touchpoints while staying closely aligned with the core Recharge brand.
As a multi-day conference welcoming hundreds of merchants, partners, and speakers, ChargeX required a brand system that was both flexible and consistent. The sunny Santa Monica location presented an opportunity to lean into color and energy, while the post-pandemic return called for a welcoming, optimistic tone that felt familiar to existing Recharge audiences.
I designed a versatile event brand rooted in Recharge’s core visual language, using cheerful color and adaptable design elements to create a cohesive experience across platforms. The identity was applied to the registration and agenda landing page, digital signage, large-scale environmentals, wayfinding, and apparel, creating a unified and approachable presence throughout the event.
Registration page with sticky main navigation bar, responsive secondary navigation, and interactive agenda with rollovers.
A massive backlit X gives keynote speakers a vibrant backdrop on the main stage, flanked by extruded shapes from the ChargeX visual language.