ChargeX is a global ecommerce conference hosted by Recharge, returning in person for the first time in several years after COVID. The event needed a clear, cohesive visual identity that could scale across digital and physical touchpoints while staying closely aligned with the core Recharge brand.
As a multi-day conference welcoming hundreds of merchants, partners, and speakers, ChargeX required a brand system that was both flexible and consistent. The sunny Santa Monica location presented an opportunity to lean into color and energy, while the post-pandemic return called for a welcoming, optimistic tone that felt familiar to existing Recharge audiences.
I designed a versatile event brand rooted in Recharge’s core visual language, using cheerful color and adaptable design elements to create a cohesive experience across platforms. The identity was applied to the registration and agenda landing page, digital signage, large-scale environmentals, wayfinding, and apparel, creating a unified and approachable presence throughout the event.
Registration page with sticky main navigation bar, responsive secondary navigation, and interactive agenda with rollovers.
Every touchpoint carried the same energy, from welcome signage to branded apparel worn throughout the two-day event.
A massive backlit X gives keynote speakers a vibrant backdrop on the main stage, flanked by extruded shapes from the ChargeX visual language.
